Prosoziales Verhalten: Anreize und mentales Training

Selected for the Global Economic Symposium 2012

“We live in an increasingly complex world in which problems, such as climate change or irresponsible deployment of resources, are difficult to resolve without global participation of cooperating partners. So far these problems have been tackled through top-down approaches where institutions and governments take the role of decision makers. There can, however, be scope for more involvement at the individual level: personal growth could be used to drive global change in a bottom up approach.

However, several factors stand on the way of such involvement: (1) departure from community-based living and increasingly self-centered individual attitudes, (2) busy and stressful lifestyles that further aggravate such egocentric tendencies. Recent developments in affective-social and contemplative neurosciences show that empathy, compassion, sense of fairness and other “social emotions” required for more “other-focused” perception of the world can be trained akin to physical or mental skills.

Whereas the importance of fitness and mental faculties for economic performance has already been recognized, the value of “social and emotional intelligence” is still underappreciated in spite of the growing evidence that appropriate training is effective in changing brain functions to stimulate moral consciousness, personal responsibility, cooperation and prosocial behavior. How can we stimulate prosocial behavior? What extrinsic incentives for prosocial behavior can we conceive without crowding out intrinsic motivation? How can we intensify intrinsic motivation for socially beneficial actions?” (Introductory text from the GES-Organizers)

 

Konzepte

Wesentliches Schlagwort: Altruismus

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Wesentliches Schlagwort: Prosocial behavior

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Wesentliches Schlagwort: Soziales Verhalten

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Literaturliste

Prosocial behavior and incentives : evidence from field experiments in rural Mexico and Tanzania / John Kerr; Mamta Vardhan; Rohit Jindal.

  • Prosocial behavior and incentives : evidence from field experiments in rural Mexico and Tanzania / John Kerr; Mamta Vardhan; Rohit Jindal.
    (2012) Bd. 73.2012, (15.Jan.2012) S. 220-227.

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No margin, no mission? : a field experiment on incentives for pro-social tasks / Nava Ashraf, Oriana Bandiera and Kelsey Jack.

  • No margin, no mission? : a field experiment on incentives for pro-social tasks / Nava Ashraf, Oriana Bandiera and Kelsey Jack.
    (2012) BREAD working paper ; 328; Online-Ressource (46 S.).

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  • No margin, no mission? : a field experiment on incentives for pro-social tasks / Nava Ashraf, Oriana Bandiera and Kelsey Jack.
    (2012) Discussion paper series / Centre for Economic Policy Research ; 8834 : Development economics; 44 S.

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  • No margin, no mission? : a field experiment on incentives for pro-social tasks / Nava Ashraf; Oriana Bandiera; Kelsey Jack.
    (2012) Economic organisation and public policy papers ; 2012,35; Online-Ressource (PDF-Datei: 46 S.).

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  • No margin, no mission? : a field experiment on incentives for pro-social tasks / Nava Ashraf; Oriana Bandiera; Kelsey Jack.
    (2011) HBS working papers ; 12-008; Online-Ressource (PDF-Datei: 45 S., 752,33 KB).

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Paying to be nice : consistency and costly prosocial behavior / Ayelet Gneezy; Alex Imas; Amber Brown; Leif D. Nelson; Michael I. Norton.

  • Paying to be nice : consistency and costly prosocial behavior / Ayelet Gneezy; Alex Imas; Amber Brown; Leif D. Nelson; Michael I. Norton.
    (2012) Bd. 58.2012, 1, (Jan.2012) S. 179-187.

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Breaking rules for the right reasons? : an investigation of pro-social rule breaking / Jason J. Dahling, Samantha L. Chau, David M. Mayer and Jane B. Gregory.

  • Breaking rules for the right reasons? : an investigation of pro-social rule breaking / Jason J. Dahling, Samantha L. Chau, David M. Mayer and Jane B. Gregory.
    (2012) Bd. 33.2012, 1, (Jan.2012) S. 21-42.

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Active decisions and prosocial behaviour : a field experiment on blood donation / Alois Stutzer, Lorenz Goette and Michael Zehnder.

  • Active decisions and prosocial behaviour : a field experiment on blood donation / Alois Stutzer, Lorenz Goette and Michael Zehnder.
    (2011) Bd. 121.2011, 556, (Nov.2011) S. 476-493.

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When do people cooperate? : the neuroeconomics of prosocial decision making / Carolyn H. Declerck, Christophe Boone & Griet Emonds.

  • When do people cooperate? : the neuroeconomics of prosocial decision making / Carolyn H. Declerck, Christophe Boone & Griet Emonds.
    (2011) Research paper ; 2011,009; Online-Ressource (75 S.).

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Relationships between authentic leadership, moral courage, and ethical and pro-social behaviors / Sean T. Hannah, Bruce J. Avolio, and Fred O. Walumbwa.

  • Relationships between authentic leadership, moral courage, and ethical and pro-social behaviors / Sean T. Hannah, Bruce J. Avolio, and Fred O. Walumbwa.
    (2011) Bd. 21.2011, 4, (Okt.2011) S. 555-578.

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The necessity of others is the mother of invention : intrinsic and prosocial motivations, perspective-taking, and creativity / Adam M. Grant; James Berry.

  • The necessity of others is the mother of invention : intrinsic and prosocial motivations, perspective-taking, and creativity / Adam M. Grant; James Berry.
    (2011) Bd. 54.2011, 1, (Feb.2011) S. 73-96.

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Memory lane and morality : how childhood memories promote prosocial behavior / Francesca Gino; Sreedhari D. Desai.

  • Memory lane and morality : how childhood memories promote prosocial behavior / Francesca Gino; Sreedhari D. Desai.
    (2011) HBS working papers ; 11-079; Online-Ressource (PDF-Datei: 47 S., 259,50 KB).

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Message splitting : using attention-grabbing material to increase prosocial behavior / Nathanael J. Fast; Jonah Berger.

  • Message splitting : using attention-grabbing material to increase prosocial behavior / Nathanael J. Fast; Jonah Berger.
    (2010) Working papers / Wharton School, University of Pennsylvania : Marketing; Online-Ressource (PDF-Datei: 21 S., 48,96 KB).

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Fairness perceptions and prosocial emotions in the power to take / Ernesto Reuben; Frans van Winden.

  • Fairness perceptions and prosocial emotions in the power to take / Ernesto Reuben; Frans van Winden.
    (2010) Bd. 31.2010, 6, (Dez.2010) S. 908-922.

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Do all material incentives for pro-social activities backfire? : the response to cash and non-cash incentives for blood donations / Nicola Lacetera; Mario Macis.
Experimental studies document that financial rewards discourage the performance of altruistic activities, because they destroy intrinsic altruistic motivations. We set up a randomized-controlled experiment, through a survey administered to 467 blood donors in an Italian town, and find that donors are not reluctant to receive compensation in general: A substantial share of respondents declared they would stop being donors if paid a small amount of cash, but we do not find such effects when a voucher of the same nominal value is offered instead. The aversion to direct cash payments is particularly marked among women and older respondents, while there are neither gender nor age differences in the response to the voucher. Implications for research and public policy are discussed. — Incentives ; altruism ; public good provision ; pro-social behavior ; public health

  • Do all material incentives for pro-social activities backfire? : the response to cash and non-cash incentives for blood donations / Nicola Lacetera; Mario Macis.
    (2010) In: Journal of economic psychology. – Bd. 31.2010, 4, (Aug.2010) S. 738-748.

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  • Do all material incentives for prosocial activities backfire? : the response to cash and non-cash incentives for blood donations / Nicola Lacetera; Mario Macis.
    (2009) Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit ; 4458; Online-Ressource (17 S.).

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Social image concerns and prosocial behavior : field evidence from a nonlinear incentive scheme / Nicola Lacetera; Mario Macis.

  • Social image concerns and prosocial behavior : field evidence from a nonlinear incentive scheme / Nicola Lacetera; Mario Macis.
    (2010) Bd. 76.2010, 2, (Nov.2010) S. 225-237.

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Does monetary punishment crowd out pro-social motivation? : a natural experiment on hospital length of stay / Tor Helge Holmås; Egil Kjerstad; Hilde Lurås; Odd Rune Straume.

  • Does monetary punishment crowd out pro-social motivation? : a natural experiment on hospital length of stay / Tor Helge Holmås; Egil Kjerstad; Hilde Lurås; Odd Rune Straume.
    (2010) Bd. 75.2010, 2, (Aug.2010) S. 261-267.

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Effects of songs with prosocial lyrics on tipping behavior in a restaurant / Céline Jacob; Nicolas Guéguen; Gaëlle Boulbry.

  • Effects of songs with prosocial lyrics on tipping behavior in a restaurant / Céline Jacob; Nicolas Guéguen; Gaëlle Boulbry.
    (2010) In: International journal of hospitality management. – Amsterdam [u.a.]. – Bd. 29.2010, 4, (Dez.2010) S. 761-763.

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Doing good buffers against feeling bad : prosocial impact compensates for negative task and self-evaluations / Adam M. Grant, Sabine Sonnentag.

  • Doing good buffers against feeling bad : prosocial impact compensates for negative task and self-evaluations / Adam M. Grant, Sabine Sonnentag.
    (2010) Bd. 111.2010, 1, (Jan.2010) S. 13-22.

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Will there be blood? : incentives and substitution effects in pro-social behavior / Nicola Lacetera; Mario Macis; Robert Slonim.
We examine how economic incentives affect pro-social behavior through the analysis of a unique dataset with information on more than 14,000 American Red Cross blood drives. Our findings are consistent with blood donors responding to incentives in a “standard” way; offering donors economic incentives significantly increases turnout and blood units collected, and more so the greater the incentive’s monetary value. In addition, there is no disproportionate increase in donors who come to a drive but are ineligible to donate when incentives are offered. Further evidence from a small-scale field experiment corroborates these findings and confirms that donors are motivated by the economic value of the items offered. We also find that a substantial fraction of the increase in donations due to incentives may be explained by donors substituting away from neighboring drives toward drives where rewards are offered, and the likelihood of this substitution is higher the higher the monetary value of the incentive offered and if neighboring drives do not offer incentives. Thus, extrinsic incentives motivate pro-social behavior, but unless substitution effects are also considered, the effect of incentives may be overestimated. — Incentives ; altruism ; public good provision ; pro-social behavior ; public health

  • Will there be blood? : incentives and substitution effects in pro-social behavior / Nicola Lacetera; Mario Macis; Robert Slonim.
    (2009) Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit ; 4567; Online-Ressource (37 S.).

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Incentives and prosocial behavior in democratic societies / Vincent Anesi.

  • Incentives and prosocial behavior in democratic societies / Vincent Anesi.
    (2009) Bd. 29.2008, 6, (Dez.2008) S. 849-855.

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Doing good or doing well? : image motivation and monetary incentives in behaving prosocially / by Dan Ariely, Anat Bracha, and Stephan Meier.
This paper examines image motivationthe desire to be liked and well-regarded by others as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. By definition, image depends on one’s behavior being visible to other people. Using this unique property we show that image is indeed an important part of the motivation to behave prosocially. Moreover, we show that extrinsic incentives interact with image motivation and are therefore less effective in public than in private. Together, these results imply that image motivation is crowded out by monetary incentives; this means that monetary incentives are more likely to be counterproductive for public prosocial activities than for private ones.

  • Doing good or doing well? : image motivation and monetary incentives in behaving prosocially / by Dan Ariely, Anat Bracha, and Stephan Meier.
    (2009) In: The American economic review. – Bd. 99.2009, 1, (Mar.2009) S. 544-555.

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  • Doing good or doing well? : Image motivation and monetary incentives in behaving prosocially / Dan Ariely, Anat Bracha, and Stephan Meier.
    (27 Aug. 2007) Working paper series / Federal Reserve Bank of Boston ; 07,9; Online-Ressource, 32 S., Text.

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  • Doing good or doing well? : Image motivation and monetary incentives in behaving prosocially / Dan Ariely; Anat Bracha; Stephan Meier.
    (Aug. 2007) Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit ; 2968; Online-Ressource, 32 S., Text.

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Blood donations and incentives : evidence from a field experiment / Lorenz Goette and Alois Stutzer.
There is a longstanding concern that material incentives might undermine prosocial motivation, leading to a decrease in blood donations rather than an increase. This paper provides an empirical test of how material incentives affect blood donations in a large-scale field experiment spanning three months and involving more than 10,000 previous donors. We examine two types of incentive: a lottery ticket and a free cholesterol test. Lottery tickets significantly increase donations, in particular among less motivated donors. The cholesterol test leads to no discrnable impact on usable blood donations. If anything, it creates a small negative selection effect in terms of donations that must be discarded.

  • Blood donations and incentives : evidence from a field experiment / Lorenz Goette and Alois Stutzer.
    (2008) Working paper series / Federal Reserve Bank of Boston ; 08,03; Online-Ressource, (31 S.).

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  • Blood donations and incentives : evidence from a field experiment / Lorenz Goette; Alois Stutzer.
    (2008) Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit ; 3580; Online-Ressource (PDF-Datei: 31 S.).

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  • Blood donations and incentives : evidence from a field experiment / Lorenz Goette; Alois Stutzer.
    (June 2008) WWZ working paper ; 08,05; Online-Ressource, 31 Bl., Text.

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Do markets promote prosocial behavior? : Evidence from the standard cross-cultural sample / E. Anthon Eff; Malcolm McLaren Dow.

  • Do markets promote prosocial behavior? : Evidence from the standard cross-cultural sample / E. Anthon Eff; Malcolm McLaren Dow.
    (2008) Working papers / Middle Tennessee State University, Department of Economics and Finance ; 2008,03; Online-Ressource (28, [13] S.).

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Can education affect pro-social behavior? : cops, economists and humanists in social dilemmas / Ali Ahmed.

  • Can education affect pro-social behavior? : cops, economists and humanists in social dilemmas / Ali Ahmed.
    (2008) In: International journal of social economics. – Bradford. – Bd. 35.2008, 3/4, S. 298-307.

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Why volunteer? : Evidence on the role of altruism, reputation, and incentives / by Caitlin Knowles Myers and Jeffrey Carpenter.
Volunteering plays a prominent role in the charitable provision of goods and services, yet we know relatively little about why people engage in such prosocial acts. The list of possible motivations is long, but recent research has focused on altruism, reputational concerns, and material incentives. We present an analysis of a unique data set that combines an experimental measure of altruism, surveyed measures of other factors including reputational concerns, and call records from volunteer firefighters that provide an objective measure of the hours volunteered. Controlling for a variety of other explanations, we find that altruism and reputational concerns are positively associated with the decision to volunteer. Moreover, by utilizing variation in the presence and level of small stipends paid to the firefighters, we find that the positive effect of monetary incentives declines with reputational concerns, supporting a prediction that extrinsic incentives can crowd out prosocial behavior. — Volunteer ; altruism ; reputation ; firefighter

  • Why volunteer? : Evidence on the role of altruism, reputation, and incentives / by Caitlin Knowles Myers and Jeffrey Carpenter.
    (2007) Middlebury College economics discussion paper ; 07,12; Online-Ressource (33 S.).

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  • Why volunteer? : Evidence on the role of altruism, reputation, and incentives / Jeffrey Carpenter; Caitlin Knowles Myers.
    (Sept. 2007) Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit ; 3021; Online-Ressource, 33 S., Text.

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Individual and corporate social responsibility / by Roland Bénabou; Jean Tirole.
Society’s demands for individual and corporate social responsibility as an alternative response to market and distributive failures are becoming increasingly prominent. We first draw on recent developments in the “psychology and economics” of prosocial behavior to shed light on this trend, which reflects a complex interplay of genuine altruism, social or self image concerns, and material incentives. We then link individual concerns to corporate social responsibility, contrasting three possible understandings of the term: the adoption of a more long-term perspective by firms, the delegated exercise of prosocial behavior on behalf of stakeholders, and insider-initiated corporate philanthropy. For both individuals and firms we discuss the benefits, costs and limits of socially responsible behavior as a means to further societal goals. — Corporate Social Responsibility ; Socially Responsible Investment ; Image Concerns ; Shareholder Value

  • Individual and corporate social responsibility / by Roland Bénabou; Jean Tirole.
    (2010) Nota di lavoro / Fondazione Eni Enrico Mattei ; 23.2010 : Institutions and markets; Online-Ressource (PDF-Datei: 24 S., 442,79 KB).

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  • Individual and corporate social responsibility / Roland Bénabou; Jean Tirole.
    (2009) Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit ; 4570; Online-Ressource (24 S.).

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  • Incentives and prosocial behavior / by Roland Bénabou and Jean Tirole.
    (2006) In: The American economic review. – Bd. 96.2006, 5, (Dez.2006) S. 1652-1678.

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  • Incentives and prosocial behavior / by Roland Bénabou and Jean Tirole.
    (Jan. 2006) IDEI working papers ; 389; Online-Ressource, 42 S., Text.

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  • Incentives and prosocial behavior / Roland Bénabou; Jean Tirole.
    (July 2005) Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit ; 1695; Online-Ressource, 43 S., Text.

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  • Incentives and prosocial behavior / Roland Bénabou; Jean Tirole.
    (2005) NBER working paper series ; 11535; 43 S.

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  • Incentives and prosocial behavior / by Roland Bénabou and Jean Tirole.
    (19 Aug. 2004) Discussion papers in economics / Woodrow Wilson School ; 230; Online-Ressource, 52 S., Text.

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A survey of economic theories and field evidence on pro-social behavior / Stephan Meier.
In recent years, a large number of economic theories have evolved to explain people’s pro-social behavior and the variation in their respective behavior. This paper surveys economic theories on pro-social behavior and presents evidence-mainly from the field-testing these theories. In addition, the survey emphasizes that institutional environment might significantly interact with pro?social preferences and explain some of the variation in observed pro-social behavior.

  • A survey of economic theories and field evidence on pro-social behavior / Stephan Meier.
    (2007) In: Economics and psychology. – 2007, S. 51-87.

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  • A survey of economic theories and field evidence on pro-social behavior / Stephan Meier.
    (Jan. 2006) Working paper series / Federal Reserve Bank of Boston ; 06,06; Online-Ressource (PDF-Datei: 41 S., 459,01 KB).

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Neuroeconomic foundations of trust and social preferences : initial evidence / by Ernst Fehr, Urs Fischbacher, and Michael Kosfeld.
This paper discusses recent neuroeconomic evidence related to other-regarding behaviors and the decision to trust in other people’s other-regarding behavior. This evidence supports the view that people derive nonpecuniary utility (i) from mutual cooperation in social dilemma (SD) games and (ii) from punishing unfair behavior. Thus, mutual cooperation and the punishment of free riders in SD games is not irrational, but better understood as rational behavior of people with corresponding social preferences. We also report the results of a recent study that examines the impact of the neuropeptide Oxytocin (OT) on trusting and trustworthy behavior in a sequential SD. Animal studies have identified Oxytocin as a hormone that induces prosocial approach behavior, suggesting that it may also affect prosocial behavior in humans. Indeed, the study shows that subjects given Oxytocin exhibit much more trusting behavior, suggesting that OT has a direct impact on certain aspects of subjects’ social preferences. Interestingly, however, although Oxytocin affects trusting behavior, it has no effect on subjects’ trustworthiness. — social preferences ; foundations of trust ; neuroeconomic

  • Neuroeconomic foundations of trust and social preferences : initial evidence / by Ernst Fehr, Urs Fischbacher, and Michael Kosfeld.
    (2005) In: The American economic review. – Bd. 95.2005, 2, S. 346-351.

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  • Neuroeconomic foundations of trust and social preferences / Ernst Fehr; Urs Fischbacher; Michael Kosfeld.
    (June 2005) Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit ; 1641; Online-Ressource, 13 p., text.

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  • Neuroeconomic foundations of trust and social preferences / Ernst Fehr, Urs Fischbacher and Michael Kosfeld.
    (2005) Working paper / Institute for Empirical Research in Economics, Univ. of Zurich ; 221; 13 S.

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