Shared Value und nachhaltige strategische Unternehmensplanung

Selected for the Global Economic Symposium 2010

In the recent world wide economic crisis, the moral position of business in society has received renewed attention. Business enterprises around the world have begun to embrace greater responsibility for a sustainable, valueoriented society. These goals need to be reconciled with profit maximizing activities in order to assure the continued survival of enterprises operating in competitive environments. Achieving such reconciliation requires at least following factors:

  1. Strengthening the new sense of corporate responsibility for society and identifying fields for shared-value activity in accordance with customers, suppliers, employees and the broader public.
  2. Developing specific business models that better allow combining profit maximizing with the provision of shared value for society. These business models may vary according to the relative significance of the commercial compared to the social component, reaching from largely commercial firms with a commitment to shared value, to social entrepreneurs making a living out of serving social interest.
  3. Re-organizing corporations internally, to ensure that the impact of corporate operations on society is duly considered, and to establish the commitment toward provision of shared value throughout the firm.

In turn, successful provision of shared value can help making societies more sustainable (e.g., by backing the endorsement for entrepreneurial activity in society, by stabilising fragile states, by contributing to the rebuilding of failed states) and can help securing options of choice for future generations. And again in turn, a sustainable society by fostering the growth of the whole economy may further social entrepreneurship and shared value.

  • What kind of shared value is required?
  • How can businesses best use their core competences in the interests of society?
  • What government policies and civil society initiatives are necessary to overcome political or even mental constraints?
  • What barriers are to be removed to reap the social benefit of social entrepreneurship?
    For instance, are there unnecessarily complicated license and permission procedures?
  • Should new forms of organization be installed, or existing ones (e.g., cooperatives) reinforced to better serve the requirements of shared value business?
  • What support could be offered to firms to be active and efficient in this field (e.g., alliances between commercial firms and social entrepreneurs, joint ventures, PPP)?
  • To what degree does the internal re-organization of corporations require long-range planning and finding a new balance between short- and long-term business goals?

Literaturliste

A handbook of corporate governance and social responsibility / edited by Güler Aras and David Crowther.

Modelling CSR : how managers understand the responsibilities of business towards society / Esben Rahbek Pedersen.

A reinterpretation of the principles of CSR : a pragmatic approach / Bjørn-Tore Blindheim and Oluf Langhelle.

Introduction: the intellectual crisis of CSR / Peter Utting and José Carlos Marques.

  • (2010) In: Corporate social responsibility and regulatory governance. – Basingstoke, Hampshire. – 2010, S. 1-25.
    prüfen & bestellen Google-Books BibliotheksVerbund Bayern Google-Scolar Scirus - Elsevier

Systemic sustainability SM : moving sustainability from ideas to action / Mona A. Amodeo and C. Keith Cox.

  • (2010) In: Practicing organization development. – San Francisco, Calif.. – 2010, S. 411-424.
    prüfen & bestellen Google-Books BibliotheksVerbund Bayern Google-Scolar Scirus - Elsevier

The Ashgate research companion to corporate social responsibility / ed. by David Crowther; Nicholas Capaldi.

  • (c 2008) Ashgate research companion; XX, 402 S.
    prüfen & bestellen Inhaltsverzeichnis WorldCat - Weltkatalog Google-Books BibliotheksVerbund Bayern
  • Change management and CSR : an essay in the ontology and business ethics of change, process management / Jelena Debeljak and Kristijan Krkac .
    (2008) In: The Ashgate research companion to corporate social responsibility. – 2008, S. 231-248.

    prüfen & bestellen Google-Scolar Scirus - Elsevier
  • Change management and CSR : an essay in the ontology and business ethics of change, process management / Jelena Debeljak and Kristijan Krkac .
    (2008) In: The Ashgate research companion to corporate social responsibility. – 2008, S. 231-248.

    prüfen & bestellen Google-Scolar Scirus - Elsevier

Building sustainable organizations : the human factor / by Jeffrey Pfeffer.

Business performance measurement and management : new Contexts, themes and challenges / Paolo Taticchi (ed.).

  • (2010) Berlin [u.a.]
    prüfen & bestellen Inhaltsverzeichnis WorldCat - Weltkatalog Google-Books BibliotheksVerbund Bayern
  • Operationalising sustainability : how small and medium sized enterprises translate social and environmental issues into practice / Cristiana Parisi and Maria Pia Maraghini.
    (2010) In: Business performance measurement and management. – 2010, S. 131-147.

    prüfen & bestellen Google-Books BibliotheksVerbund Bayern Google-Scolar Scirus - Elsevier

Sustainable economy : corporate social responsibility / ed. by Raymond W. Y. Kao.

  • (2010) Singapore [u.a.]; XVI, 429 S.
    prüfen & bestellen Inhaltsverzeichnis WorldCat - Weltkatalog Google-Books BibliotheksVerbund Bayern
  • Fostering sustainability in family firms / Alan L. Carsrud and Malin Brännback.
    (2010) In: Sustainable economy. – 2010, S. 53-70.

    prüfen & bestellen Google-Books BibliotheksVerbund Bayern Google-Scolar Scirus - Elsevier

From chain liability to chain responsibility / Rob van Tulder; Jeroen van Wijk; Ans Kolk.

Peace through commerce : responsible corporate citizenship and the ideals of the United Nations global compact / ed. by Oliver F. Williams.

  • (2008) John W. Houck Notre Dame series in business ethics; XX, 490 S.
    prüfen & bestellen Inhaltsverzeichnis WorldCat - Weltkatalog Google-Books BibliotheksVerbund Bayern
  • Creating shared value : Nestlé S.A. in developing nations / Lisa Newton and John Bee.
    (2008) In: Peace through commerce. – 2008, S. 329-335.

    prüfen & bestellen Google-Scolar Scirus - Elsevier

Corporate ethics and corporate governance / Walther Ch. Zimmerli … (eds.).

  • (2007) Berlin [u.a.]; VII, 332 S.
    prüfen & bestellen Inhaltsverzeichnis WorldCat - Weltkatalog Google-Books BibliotheksVerbund Bayern
  • Corporate social responsibility at Volkswagen group / Reinhold Kopp and Klaus Richter.
    (2007) In: Corporate ethics and corporate governance. – 2007, S. 201-210.

    prüfen & bestellen Google-Scolar Scirus - Elsevier

Wesentliches Schlagwort: Corporate Governance

    Wikipedia EyePlorer Bundeszentrale für politische Bildung GVK - Gemeinsamer Verbundkatalog Google-News Google-Blogs Bing-Video (englisch) Standard-Thesaurus Wirtschaft Gabler-Wirtschaftslexikon

Wesentliches Schlagwort: Corporate social responsibility

    Wikipedia EyePlorer Bundeszentrale für politische Bildung GVK - Gemeinsamer Verbundkatalog Google-News Google-Blogs Bing-Video (englisch) Standard-Thesaurus Wirtschaft Gabler-Wirtschaftslexikon
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